Q:   We have more than one dealership that I would like to register. Should I register each dealership separately?

Yes. All dealerships must be registered separately even if your dealership is part of a family or group. Automotive groups must register each dealership separately and each dealership must follow the eligibility guidelines.

Q:   What if not all of the employees complete and return the surveys? Is there a minimum response rate?

The good news is we are looking for a response rate of 40% (or greater) so it isn’t necessary that every employee who receives a survey chooses to participate; however, we certainly encourage submission of honest feedback as the higher the response rate, the more representative the analysis will be of your dealership as a whole. This will aid in your dealership getting the most out of the collected data. 




Q:   What information is included in the purchased Employee Feedback Report and when will we receive it?

If purchased, you will receive the Employee Feedback Report (EFR) in the form of Excel documents summarizing your employees’ positive responses to the survey questions. Reports will be sent out shortly after participants are notified whether or not they made the list. The EFR also includes comments directly taken from the two open-ended questions on the survey. Program benchmarking will be sent following the publication so you can compare your dealership to this year’s list-making participants.


Survey Process


Q:   After I register my dealership to participate, what happens next and when?

You will receive a welcome email and an instructions packet detailing important dates and deadlines for the program. Please refer to the Timeline for more information.

Q:   How is the list determined?

Participating dealerships must complete a two-part process to be considered for inclusion on the list. The first part consists of evaluating each registered dealership’s workplace policies, practices, and demographics and is worth approximately 25% of the total evaluation. The second part consists of an employee survey to measure the employee experience and is worth approximately 75% of the total evaluation. The combined scores determine the top dealerships and which dealerships are included on the list. Best Companies Group (BCG) manages the overall registration and survey process and also analyzes the data and uses our expertise to determine the final rankings.


Q:   Our dealership employs seasonal, temporary, per diem and independent contractor employees. Should they be included in the survey?

No, please do not include any of the above in the survey process. We only survey full- and part-time permanent employees. Seasonal, temporary, per diem, independent contractors (1099), interns, volunteers or consultants should not be included in the survey process.

Q:   Do surveys go to all of our employees?

If you have 250 or fewer employees in your dealership, then the answer is yes! If your dealership employs more than 250 associates, a random sample of up to 400 employees will be selected to complete the survey. We will perform this random selection for online dealerships based on the list we receive from you through the Email Upload Portal sent shortly after registration. dealerships choosing the paper survey process will be required to perform the random selection and to explain to Best Companies Group their method of doing so.

Q:   Are managers included in the employee survey?

Managers, owners, and executives should all be included in the survey process as long as they are working in or reporting directly into Canada. We want to hear their opinion, too!

Q:   How long will it take to complete the employee survey?

It should only take about 10 to 15 minutes for each associate to complete the employee survey.

Q:   How long will it take to complete the employer questionnaire (EQ)? Will it require a lot of research?

The EQ may take between 2-3 hours to complete, depending on how accessible the information is regarding your dealership’s policies, practices and demographics. We suggest viewing the sample under the Assessment Process tab to begin collecting data prior to the initial EQ launch. The EQ is completed and submitted online.

Q:   How does the paper survey process work? What do employees do with the paper survey once it’s completed?

Best Companies Group will send your dealership a box of paper surveys and envelopes that must be distributed to employees. Employees complete the survey, place it in the envelope, seal it and then drop the completed survey off to the designated collection post. Completed surveys are mailed back to our processing facility at one time. The dealership must designate a drop off location for the completed surveys. 

Q:   How does the online survey process work?

Dealerships will submit a list of employee email addresses. We will send a direct email invitation to employees which contains unique access information where employees can submit their confidential responses via the online survey. Please note: dealerships email accounts work best for our survey process.

Q:   Not all of our employees have email addresses. Can we still utilize the online survey?

Yes, as long as 70% of your employees have an email address. Employees without email addresses (up to 30% of the eligible employee population) can use Access Codes to enable them to take part in the survey. If more than 30% of employees do not have email addresses, we offer the paper survey method as an alternative so your dealership can still participate.

Q:   Can the job role and department demographics on the employee survey be customized to more closely align with our dealership?

Yes, for a fee, the job role and department demographic categories can be customized. A survey specialist will work closely with you to determine the appropriate categories and help you get the most out of our survey process! Additional customization options are available including location breakouts, adding additional survey questions or surveying employees outside of the program area. Please call Best Companies Group at (717) 323-5274 for more information or select the “Customization” option on the registration form and someone will contact you with more information.

Q:   A portion of our employees do not speak English. Do you offer employee surveys in alternate languages?

We do offer employee surveys in a variety of additional languages! There will be a $205 fee (in Canadian dollars) per language to cover the cost of translation. Please select the "Languages" button on the registration form to request additional language surveys. Spanish and French surveys are available in both the online and paper versions of the survey.

Q:   How will my dealership be notified throughout the survey process? Will I receive regular updates?

You will receive regular periodic email updates throughout the survey process. We’ve also included the Timeline on the website, as well as in the instructions packet (sent to all registered dealerships at registration) for easy access. Each dealership is responsible for meeting all deadlines and completing each step in the process.




Q:   When will we find out if our dealership made the list and where we rank?

You’ll receive the news via a notification letter informing you of whether or not your dealership has made the list. Rankings of all list-making dealerships will be revealed shortly after the notification. See the Timeline or Notification page for more details.




Q:   Can my dealership see the survey before we sign up to participate?

Certainly! Please see the Assessment Process page for samples of each survey.

Q:   I am concerned about the confidentiality of the survey responses.

We will make every effort to maintain the anonymity of employee responses and protect all summarized data provided by your dealership during this process. In keeping with this level of confidentiality, we do not report any response data for less than five individuals in any one demographic category on the Employee Demographic Report. Please see our Statement of Confidentiality for more information.

Q:   What happens if we don’t make the list?

In the event that you enter the program, but do not make the list, only you will receive notification of that result. We will not release the names of dealerships that do not make the list. If purchased, you will still receive your Employee Feedback Report, and will then have the opportunity to focus on areas to improve your dealership and potentially improve your standing the next year. We believe that all workplaces can be great, if energy is spent listening to employees and taking their feedback to heart.

Q:   How many dealerships participate in this program each year?

Best Companies Group has very high confidentiality standards in place to protect dealerships that don’t make the list. We never release the number of participants in any of our programs, for any reason.

Q:   Why should I choose this survey over other “Best Place to Work” programs?

We know the ins-and-outs of employee surveying:

BCG has spent more than a decade focused solely on survey administration and data-reporting services.

Our team of friendly professionals has a strong track record of delivering exceptional, one-on-one customer service.

We’ve spent years developing credible survey tools and valuable and actionable response data reports.

We conduct annual surveys for thousands of employers all over the United States and internationally, resulting in a robust database of employee response feedback and trends in workplace benefits for benchmarking and comparative analysis.

Plus, we offer a two-part survey process. We collect data from both the employer and employee and use both data sets to determine the best workplaces.

Looking for participant-specific information (your dealership’s report or instructions packet, perhaps)? Please check your email for messages from Best Companies Group. If you can’t find what you’re looking for, please contact the program coordinator, Jackie Miller at This email address is being protected from spambots. You need JavaScript enabled to view it. or at (717) 323-5237 directly for assistance.

Q:   Who can I contact with additional questions?

Please contact Jackie Miller at This email address is being protected from spambots. You need JavaScript enabled to view it. or at (717) 323-5237.

Q:   Does Best Companies Group have any other programs or conduct any other surveys or services?

Yes! Best Companies Group is identifying and recognizing great workplaces on national, state, regional and industry stages. For a complete list of programs or to learn more about our additional services, please visit www.bestcompaniesgroup.com.




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